Comments on: Twitter Call to Action from Best Buy

By: NFL Does it Right With Ticket Exchange | Elliot's Blog

NFL Does it Right With Ticket Exchange | Elliot's Blog — Fri, 10 Sep 2010 02:24:27 +0000

[...] Does it Right With Ticket Exchange I’ve written three different articles about this topic before, criticizing large companies for advertising either [...]

By: jblack

jblack — Sun, 26 Jul 2009 17:33:39 +0000

Despite BestBuy’s generally accepted success, its astounding that large companies like Best Buy are the first to scream “No, that will dilute our precious brand!” if a generic domain name is shown that it can increase their business, are doing exactly that now, but worse–willingly diluting their own brand with a hard to remember URL! Amazingly poor corporate decision.

By: Todd Mintz

Todd Mintz — Sun, 26 Jul 2009 14:04:40 +0000

It’s an excellent idea but a terrible Twitter name (and it should supplement their website URL, not be instead of it).

By: robb

robb — Sun, 26 Jul 2009 03:57:58 +0000

twitter is everywhere these days, tv shows give out their twitter url or username, radio hosts do it (Ryan Seacrest does it on the american top 40 radio show). Best Buy might be going about it the wrong way but twitter users would probably be good customers for best buy. Companies are really embracing social media, and twitter allows up to the minute, easy contact.

By: Elliot

Elliot — Sun, 26 Jul 2009 00:47:45 +0000

@ John

Yes, but I don’t know of any services that allow you to track how many people type in twiiter.com/elliotsblog or other user ID, which would be a way to track results from the commercial, which was my point. Sure, it’s easy to track what people say – and Best Buy is GREAT with this and with follow-ups. They are way ahead of their competition, IMO.

I simply don’t think it was smart to direct people to their Twitter page in their commercial rather than to a page on their site where they can link to their Twitter account – like BestBuy.com/Twitter or some other page to keep them on site.

If you can find a service that allows tracking type-ins or visits to your account page, I am very interested.