Vail Resorts Gets Domain Names

Vail Ski Resorts seems to be way ahead of the curve when it comes to owning great domain names that are important to their businesses. I was doing a bit of research, and I noticed that Vail owns 3 of the 5 .com names for their resorts, which are also syonymous with the names of the towns in which they are located.

Vail Resorts owns Breckenridge.com, Vail.com, and BeaverCreek.com. They do not own Heavenly.com (owned by Scott Day) or Keystone.com (owned by Keystone Software). In addition, they also own another great generic domain name – Snow.com, which is used by the company as a vacation and travel planning website.

Vail Resorts also owns quite a few longer tail keyword domain names such as ColoradoSummer.com, KeystoneDining.com, and ColoradoPass.com. They aren’t using the long tail keyword names for SEO though – all of them seem to redirect to the Snow.com website.

Vail Resorts has also been a bit aggressive in attempting to defend their virtual turf, filing a UDRP for BeaverCreekReservations.com and VailResortVacations.com. The UDRP was successfully defended by domain attorney John Berryhill. Vail also filed an unsuccessful UDRP for VailOnSale.com, while they were successful in winning the UDRP for RockResorts.com.

IHG Fought to Control Domain Names But Parks Two of Their Own Generics A while back, I wrote about Intercontinental Hotel Group’s massive...
Why It’s Bad Not to Respond to UDRP A few days ago, Mike Berkens reported on the UDRP...
Using Traffic Data to Register Domain Names A few years ago, I bought a couple of domain...
Seeking Prime .US Domain Names I am looking to get my feet wet in the...
ESPN Goes Local; Gets Domain Names I read that ESPN is going local in a variety...

Written by Elliot on January 14, 2010
Posted in: Brand Marketing, Generic Domain Names, Geographic Domain Names
Tags: beaver creek, breckenridge, John Berryhill, vail

Comments (5)

Tommy Butler

January 15th, 2010 at 10:10 am

Hi Elliot
4 years ago I had the pleasure of meeting the marketing director of the Vail Ski Resorts and he became a good friend.
I was at one of the travel shows and when he told me they had snow.com and was ski resort it was wow somone knows what they are doing.

So onthe ball with domains and marketing we spend the whole night along with one other guys from show discussing domains and how important they where to any business,

be intresting to see when they registered the geo names.
I was impressed what a fantastic name snow.com

Patricia Kaehler

January 15th, 2010 at 10:48 am