Comments on: Why Don’t Some Startups Use Their Domain Name to Brand Their Company?

By: Yitzchok

Yitzchok — Thu, 29 Jul 2010 05:37:45 +0000

I had that…
I had started doing media work under the name LevTec Media, but levtec.com wasn’t available.
I’ve tried contacting the owner, and it sounds like he isn’t willing to let it go for anything within what I’m willing to spend now.
So I got levtecmedia.com, and I’ve been using that,
The only problem is if I want to add a part of the company, I’d have to get another levtec something .com domain name, and I can’t build on different parts on levtec.com.
But it’s probably not worth the cost anyway, and better to spend the money on marketing…
And I did get a few .co domain names, levtec.co among them…
But I’m not ready to use a .co domain name as my main domain name, though I have a few other short names I registered that I would use for email, and to forward to my main domain.

By: Rob Sequin

Rob Sequin — Thu, 29 Jul 2010 00:40:04 +0000

Ah. I missed that. I see.

By: andrew

andrew — Wed, 28 Jul 2010 23:37:38 +0000

Rob, I think Elliot is saying these companies don’t need to buy the expensive domain, they just need to brand themselves as the domain they get. So if you can’t get Square.com and get SquareUp.com, then brand yourself as SquareUp

By: Mark @ Ghillie Suit Warehouse

Mark @ Ghillie Suit Warehouse — Wed, 28 Jul 2010 23:19:24 +0000

I screwed this up recently too. I branded something and then bought only 1 of its domain names and some dude bought the plural version. And I even invest in domains, just forgot about that one! Idiot!!

By: Rob Sequin

Rob Sequin — Wed, 28 Jul 2010 22:56:12 +0000

Don’t be too hard on these companies. Not easy or cheap to buy the dictionary term.

Also, start ups have investors and investors have a say in how the money is spent. Domains fall under the marketing budget and the marketing budget is lower on the list compared to many other components of a start up.