One thing you’ll notice in the end user email I shared is that I don’t tend to list the sales price in my emails. It’s not an omission, and I want to share why I tend to leave the price out when I am trying to sell a domain name to an end user buyer.
When I am looking to sell a domain name, I have generally done my due diligence to know what the domain name is likely worth in optimal conditions, what it is worth for a quick sale, and what it’s worth if I want to dump the name quickly. Clearly, I want to sell the domain name for its optimal value, but there are reasons why I might take a lower offer.
When you price a domain name in an email, you may automatically eliminate every single potential buyer who thinks the price is too high. If potential buyers do not reply, I can’t negotiate with them to close a fair deal. Unless I decide to re-contact the same people, which I would not do, I would never know whether any of those prospects would have an interest at a lower price.
When people reply to my emails asking for the price, I know they are interested in buying one of my domain names. If it’s a matter of price, and they are reasonable about the valuation, there’s a chance we could bridge the gap and close a deal. There’s also a chance we could potentially work out a lease, financing, or some other type of mutually beneficial deal.
Not pricing my domain names in an email opens the door to communications with several parties, and when there are multiple parties interested in buying a domain name, it makes selling for an optimal price easier.
I’d be interested in hearing your thoughts and experience with pricing or not pricing.