A couple of days ago, Domain Holdings published a report about its ability to monetize “wildcard traffic.” Someone asked me if I knew anything about wild card traffic, and I want to share some insight about it and why it might be beneficial that Domain Power is “is now accepting wildcard traffic, which includes leased subdomains, 404 and Under Construction pages.”
Wild card traffic is essentially error traffic to a website that doesn’t land on a content page but would otherwise be sent to a web browser error page and possibly monetized by the user’s Internet Service Provider. If the traffic is not monetized by the ISP or shown an error page and a link to the correct url, the visitor will likely end up on a dead page with no content or information.
For instance, if you visit www.elliotsblog.com, you will make it to my blog. However, if you visit ww.elliotsblog.com or anythingelse.elliotsblog.com where there is no subdomain, you’ll get an error page or dead page, depending on your ISP and your browser settings. Many people will eventually see their error, but they will possibly be redirected elsewhere if the visitor’s ISP monetizes the error page.
Using the example I mentioned above, with this new monetization offer from Domain Power, if someone visits ww.elliotsblog.com, rather than getting a generic 404 page, Domain Power would serve up ads on that page. Additionally, Under Construction pages would also be another type of page the company could monetize for domain owners. They could monetize pages that may have been dead, and apparently the company’s test went well as evidenced by the press release.