Yahoo Buys Me.Me for MeMe.Yahoo.com

According to a press release that hit the wires this morning, Yahoo has acquired the domain name Me.me from the country of Montenegro’s .me ccTLD domain registry. The terms of the sale weren’t disclosed, but Sedo handled the transaction through its domain broker Jeff Gabriel.

Yahoo plans to use Me.me to enhance the brand and brand recognition of its social networking site meme.yahoo.com. Yahoo has been making a bit of news in the domain space of late, with some recent sales of domain names like MusicVideos.com, LookUp.com, and FreeComputers.com. In addition, Yahoo also sold Contests.com at a domain auction several months ago.

Yahoo does not own the domain name Meme.com, a domain name owned by a software company called The Meme Factory. Only time will tell if Yahoo decides to rebrand as Me.me instead of meme.yahoo.com, which could then make the Meme.com domain name all the more valuable. That would also seem to be good news for domain owners who have invested in good .me domain names (disclaimer: my companies do not own any .me domain names).

Yahoo does seem to have a tendency to use its primary Yahoo.com domain name for its projects like Kickstart, Shine, HotJobs, and others that all redirect to their own Yahoo subdomains.

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