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Change / Test BIN Pricing Regularly

From the outset, I will tell you that I don’t have statistically significant data that would offer true insights about price testing and/or price sensitivity. I think regularly changing and testing your prices could prove helpful in selling domain names.

I have many hundreds of inventory-quality domain names that have historically been priced at just shy of $1,000 – either $999, $997, $988, or something else very close. I recently updated the prices of just about every name I own that had a price of $2,000 or less to ~$2,500. I did this on Dan.com and Afternic. My rationale was from insights shared by Darpan Munjal and Michael Sumner.

Rick Asks on X ‘Accept or Counter?’

Rick Swindell posted a screenshot of an offer he received via Afternic and asked for advice about how to proceed. He tagged TonyNames, asking if he should accept or counter the offer:

This question is similar to questions I have been asked by others countless times. I don’t think it’s really possible to give good advice with the information shared in the post.

2 Major LTO Changes at Afternic


Afternic recently introduced the lease to own (LTO) purchase model for domain names bought via GoDaddy. Domain names listed for sale via Afternic with LTO enabled have been shown to US-based buyers with the LTO options next to the BIN price.

This morning, the company announced two changes to its LTO offering that should benefit sellers:

Escrow.com Q1 Report Shows Growth

Escrow.com released its Q1 2024 Domain Name Report this morning via Google Drive. The report showed some growth in the domain name aftermarket over the same period in 2023. In Q1 2024, $84 million in domain name sales was transacted via Escrow.com. This compares to $79 million in Q1 2023.

In the brief summary of the report, Escrow.com shared that the value of .AI domain name sales increased as well. Escrow.com had $2.6 million in transaction volume involving .AI domain names in the first quarter of this year. Per policy, the company did not share any of the sales, nor did they share the largest sale.

Dynadot: What Features Do You Want?

It’s nice to see a domain industry CEO engaging with customers on social media. I appreciate that Dynadot Founder and CEO Todd Han is active on X, and seems interested in communicating with domain investors.

Last week, he posted about Dynadot’s move to Notion as its project management tool. In addition to sharing some of the open projects, he asked people if they want any new features at Dynadot:

My Thought Process on Afternic vs. Dan.com

I list nearly all of my inventory quality domain names with BIN prices on Dan.com and/or Afternic. The majority of these domain names utilize the Dan.com BIN landing page. I want to share my thought process behind why I choose the Dan.com landing page and why I prefer to list names separately on both platforms.

When I list a domain name for sale on Dan.com with a BIN price, it syndicates to GoDaddy and its sales network. A prospective buyer searching for a domain name on GoDaddy’s website – or a partner like Namecheap – will see my domain name sale listing whether it is listed on Dan.com or Afternic.

If the domain name is not listed directly on Afternic with the LTO option enabled, the prospective buyer won’t have the option to buy it with a payment plan even if that option is available via the Dan.com landing page.

Here’s how the registration path looks without LTO enabled at Afternic:

Recent Posts

Change / Test BIN Pricing Regularly

0
From the outset, I will tell you that I don't have statistically significant data that would offer true insights about price testing and/or price...

Rick Asks on X ‘Accept or Counter?’

3
Rick Swindell posted a screenshot of an offer he received via Afternic and asked for advice about how to proceed. He tagged TonyNames, asking...

2 Major LTO Changes at Afternic

5
Afternic recently introduced the lease to own (LTO) purchase model for domain names bought via GoDaddy. Domain names listed for sale via Afternic with...

Escrow.com Q1 Report Shows Growth

1
Escrow.com released its Q1 2024 Domain Name Report this morning via Google Drive. The report showed some growth in the domain name aftermarket over...

Dynadot: What Features Do You Want?

6
It's nice to see a domain industry CEO engaging with customers on social media. I appreciate that Dynadot Founder and CEO Todd Han is...